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The domain normaninsuranceagencyinc.com states the following, "Offering more than 40 years of experience in meeting the insurance needs of its San Diego customers, the Norman family specializes in personalized San Diego auto insurance." I observed that the webpage also said " And San Diego home owners insurance." They also stated " This family-owned and operated insurance agency prides itself in ensuring customers needs are met by educating them of their insurance policy options. Listening and understanding what a customer needs, and guiding with honesty and car." The meta header had insurance as the first keyword. This keyword was followed by san diego, auto insurance, and home owners insurance which isn't as important as insurance. The other words the site used was carlsbad. insurance agency is also included but will not be viewed by search engines.